Quick Comparison Overview
| Feature | LegalZoom | ZenBusiness |
|---|---|---|
| Starting Price | $79 + state fees | $0 + state fees |
| Processing Time | 5-10 business days | 4-6 weeks (free plan) |
| Customer Support | Phone, email, chat | Phone, email, chat |
| Money Back Guarantee | 60 days | 60 days |
| Best For | Fast formation, brand recognition | Budget-conscious, ongoing support |
LegalZoom: The Established Leader
LegalZoom has been in business since 2001 and is the most recognizable name in online legal services.
LegalZoom Pros:
- Speed: Faster processing times (5-10 business days)
- Brand Recognition: Well-established with proven track record
- Comprehensive Services: Wide range of legal services beyond formation
- Rush Processing: Options for expedited filing
- Attorney Network: Access to independent attorneys in your state
LegalZoom Cons:
- Higher Costs: No free option, starting at $79
- Upselling: Aggressive marketing of additional services
- Less Personal: More corporate, less personalized experience
LegalZoom Pricing:
- Starter: $79 + state fees (basic formation)
- Standard: $329 + state fees (includes EIN, operating agreement)
- Express Gold: $489 + state fees (expedited + registered agent year 1)
ZenBusiness: The Newcomer Challenger
Founded in 2015, ZenBusiness focuses on providing affordable business formation with excellent customer service.
ZenBusiness Pros:
- Free Option: $0 LLC formation (just pay state fees)
- Excellent Support: Highly rated customer service
- Modern Platform: User-friendly interface and tools
- Lifetime Support: Ongoing business support and resources
- Transparent Pricing: Clear, upfront pricing with less upselling
ZenBusiness Cons:
- Slower Processing: Free plan takes 4-6 weeks
- Newer Company: Less established than LegalZoom
- Limited Rush Options: Fewer expedited processing choices
ZenBusiness Pricing:
- Starter: $0 + state fees (4-6 week processing)
- Pro: $199 + state fees (expedited + registered agent year 1)
- Premium: $399 + state fees (includes EIN, operating agreement, compliance calendar)
State Fees Comparison
Both services charge the same state filing fees, which vary by state:
- Delaware: $90
- Wyoming: $100
- Nevada: $75
- California: $70
- New York: $200
Customer Service Comparison
Both companies offer phone, email, and live chat support, but there are differences:
LegalZoom Customer Service:
- Large call center operation
- Sometimes longer wait times
- More scripted responses
- Better for complex legal questions
ZenBusiness Customer Service:
- Smaller, more personalized service
- Generally faster response times
- More flexible and helpful approach
- Focus on ongoing relationship building
Which Should You Choose?
Choose LegalZoom if:
- You need fast formation (within 1-2 weeks)
- You value brand recognition and established reputation
- You need comprehensive legal services beyond formation
- Budget isn't your primary concern
Choose ZenBusiness if:
- You want the lowest cost option
- You're not in a rush (can wait 4-6 weeks)
- You value personalized customer service
- You want ongoing business support and tools
If you're launching on a tight budget, our guide on starting a business with no money covers creative strategies beyond just formation costs. And if consulting is your path, read our step-by-step guide to starting a consulting business for what comes after you file your LLC.
Pro Tip
Regardless of which service you choose for formation, you'll need a professional website for your new business. Don't overlook this crucial step — your website is often the first impression potential customers have of your company. Start building now and establish credibility from day one.
Regardless of which service you choose for formation, you'll need a professional website for your new business. Don't overlook this crucial step — your website is often the first impression potential customers have of your company. Start building now and establish credibility from day one.
